Name: Lloyd Hopkins
A.K.A: Atllas
Position: Artist & C.E.O.
Company: Fire Flock Entertainment L.L.C.

WHO IS ATLLAS?
Born Lloyd Hopkins in Colorado , he moved to the Maryvale section of Phoenix where he learned the rules of the world: how to hustle, how to rhyme and, basically, how to be the man he is today. The rest, as they say, is history. Atllas is an artist ready to take his career to the next level and leave his print on the music industry's pavement!

He's finally been crowned! After 10 years of intense training and the conquering of AZ, Atllas, the 26-year-old self- proclaimed “King of AZ” is ready to launch his next campaign on the entire music industry! With the release of his single “Hood Famous”, Atllas has been enjoying an overwhelming response from fans and critics alike. The single transformed Atllas from “just another face in the crowd” to being headliner of the show, and in a matter of months becoming the best selling artist in the state and a heavyweight in the southwest region. Having performed at several AZ venues ranging from 300-3000 person capacities, Atllas manages to maintain excellent crowd reaction at each show and, as a result, his performances are now legendary in the area. As a part of a successful comprehensive marketing plan set forth by Atllas, he is now poised to become a presence on the national scene. All parties who get involved with the “Atllas Brand” will definitely see a positive return of income, which is an important part of thriving in today's competitive economic climate.

HE DID WHAT?
Atllas has had an intense amount of media attention which has led to several local and nationally published articles in publications such as XXL, The Source, The New Times magazine, The PUB magazine, Xpoz magazine, World Wide West Side Magazine, The Write Up Magazine, College Times and a host of others. He has also established a large internet presence between www.myspace.com/atllas and his personal website www.atllas-online.com. Atllas has been a community favorite on the music scene for years and, as a result, has built an extensive list of event performances and appearances locally and nationally. Atllas over the years has been the most talked about talent in Arizona . He has been booked to perform with some of the hottest national and local artists today! From headlining to being the opening act to artists such as Paul Wall, Obie Trice, D.J. Quick, The Roots, Dem Franchize Boyz and Kottonmouth Kings just too name a few. Atllas has jam packed venues across the state. Nationally, the “King of AZ” has done shows in and around Philadelphia , PA. , Miami , FL., Austin , TX., Los Angeles , CA., Palm Springs , CA., and Jackson , MS .

The following are just a few of Atllas' other accomplishments :

1.As a result of his relationship with the legendary DJ Kay Slay, Atllas' music has been in rotation on Sirius Satellite as well as HOT 97 in NYC, the hottest hip hop station in the country!! You can check out DJ Kay Slay as the host of Atllas' new mixtape The Birth of a Caesar and Atllas' appearance on Kay Slay's album Champions out this summer, along with the likes of 50 Cent and Jay-Z!!;

2. Atllas started his own independent label in 2003, Fire Flock Entertainment, L.L.C., and is in talks with distributors about releasing his future projects;

3. The New Play 1039 in Bakersfield, California, the Hot 98 in Tuscan, Arizona as well as Sirius Satellite Radio have picked up on the buzz about Atllas and have added him to their play lists;

4. He has recorded numerous intros for power 92.3 and Hot 98.3 in Arizona and opened countless shows for TMC presents: MCM, Nipp, Big Dehil, Lucky Dragon, Big Diggs Ent. and Adda2ud Promotions

5. Voted by Phoenix listeners, Atllas won Power 92's “War at 4” eight times straight and is the only local rapper in Phoenix to have his single played in competition with national artists;

6. Atllas' hard work and intense buzz has led to several business opportunities such as being sought out by MTV's syndicated series MADE to be the “rap coach” for a young, aspiring female teenage rapper which aired in January of ‘06;

7. Das Film Kartell (a German film company) is taping a documentary based around Atllas' trials and tribulations as an independent artist which is currently being shopped to major networks;

8. A film based on his life is in development with Up Da Block Entertainment from New Jersey who are distributed through Warner Brothers;

9. Atllas just began a joint venture with MV7 Sport for his own signature clothing line;

10. Atllas is the highest selling local artist in the state of Arizona: "King of AZ" LP 2003-2004 moved over 8,000 copies state wide; "The Let's Eat Mix tape" CD 2004-2005 moved over 7,000 copies throughout the Southwest region; "Hunger & Starvation" LP 2005 moved over 39,900 copies (4/28/2006) throughout the Southwest region.

Look out for Atllas' upcoming projects:
“2 Kings” – New mixtape ft. Atllas & DJ Icon - June 1, 2006
"Champions” - New DJ Kay Slay album featuring Atllas – June 29, 2006
"Say Hello to the Crook” – New Atllas Album – December ‘06
"The Chronicles of a Hustler” – Documentary & Soundtrack– ‘06
“Hood Famous” – Movie project & Soundtrack – ‘06